The giant UAE-based group, Al-Futtaim group which is established in 1930s is one of the most progressive regional businesses. The spirit of entrepreneurship leads to its recent achievement; it has over 65 companies in very diverse field from commerce to entertainment industries. The influence of the group now has reached multi-national coverage from United Arab Emirates, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Egypt, Pakistan, Sri Lanka, Syria, Singapore, and some area of Europe. The company employs over 20,000 professionals who are ready to give premium service in whatever company or branch they work in. The business of the group is classified into seven operational divisions. They are automotive, electronics, engineering and technology, retail, financial services, general services, real estate, and joint ventures. The success of each division is the result of flexible management procedure with the internalized value and ethos of integrity, service, and social responsibility. Under the division of retailing and services, Al-Futtaim Watches and Jewellery is spreading its wings to the international watch and jewellery market by becoming the host of prominent and selected brands of fashion and luxury watches and jewellery.
The watches and jewellery company of the group applies the clever and strategic positioning of the business with the highlight of retailing the products. It is successfully giving the contribution of 8 percent sales growth for the whole group of the company. It intends to keep its key partnerships with exclusive international brand and becomes the channel for the other market, such as Dubai Duty Free, to create a larger expansion. The division has become the sole UAE agent for Seiko since 1971 and Raymond Weil since 1977, followed by another famous watch brands such as Fossil, Esprit, Kolber, Westar, Alba, Delma, etc. The Al-Futtaim Watch and Jewellery or AFWJ also proudly becomes the authorized distributors for well-known jewellery brands including Italian gold fashion jewellery brand, Minato pearls, Belgian diamonds, and so on. The chain of the retails by the group now reaches over 30 stores in all over the UAE. Following the trends of the customers is one strategy applied to keep the quality of service for the customers. Not only does the company offer retail and service for as the fulfillment of customer’s thirst toward jewellery, it also gives special offerings and services for the customers. In some seasons, discounts and events are dedicated for loyal customers. Premium services in pre-sale, direct purchase, and after sale are given as the form of the company’s dedication, that customer is always the number one orientation.
The featured products of the division range from pearls, diamonds, and jewellery. Pearl products in the retail are widely contributed by the Minato brand, which has stood for the best and cultured pearl jewellery for over twenty years. Diverse collections of strings, earrings, rings, necklaces, pendants, and bracelets, are available in the perfect combination with the other precious stones. Unique signature of Belgian diamond is exhibited in the showrooms of AFWJ. Magnificent collections of certified diamonds that fulfill the 4C standard of diamond; cut, color, clarity, and carat weight, are available for your exclusive collections. The jewellery brands available in the Al-Futtaim jewellery showrooms are first class brands which are reliable and valuable. Meet the products from Bright Sparks Kids, Coeur de Lion, Koraba, Minato, Nanis, Stockert, Titanium, and Yvel. Instead, if you like to have more personalized jewellery for your beloved’s surprise, visit the AFWJ workshop to get shape to your dream jewellery from gold, silver, pearls, or the other precious stones. With sophisticated devices and techniques, the workshop which is environed in conducive and exclusive room, will handle your request to produce high quality jewellery. Professional, skillful artisans are waiting for your call to create, repair, polish, set, or engrave your precious jewellery.
As the base of the group, UAE hosts over ten retails that provide the collections of the company. Dubai is given the most number of the showrooms. The professional staffs are ready to warmly welcome you in one of the showrooms of Al-Futtaim Jewellery Dubai. Visit one of the following showrooms in: Deira City Center, Burjuman Center, Lamcy Plaza, Mall of Emirates, Dubai Festival City, Nanis Jewellery Boutique Dubai Festival City, and in the Dubai Mall.