If you are looking for casual street wear of high quality, great style and an ultimately famous label, then you must definitely check out the great collections of Benetton, which is currently among the best and biggest high-street labels in the world. The Italian brand has conquered the globe with its unique style of clothes and its great quality materials. Let us check out the brand this time with its history and its availability in Dubai the Middle Eastern centre of fashion.
There is no one in the US or in Europe who would not have heard of Benetton, which is also called United Colours of Benetton and is currently one of the largest single brands of clothing in the world. Benetton has quickly become popular among the young generations and this can partly be thanked for its very heavy promotional power during which it has used such images for which it has been sued several times. Today, Benetton concentrates on providing all generation with great quality causal street wear. The usage of great prints, hip designs is very common at Benetton the co-brand of which Sisley is also overly popular, featuring an even trendier and sexier style.
Benetton is one of the most successful Italian fashion brands in the history of fashion. The brand was founded in 1965 by the Benetton family in Northern Italy and that’s where its current centre is based, in Treviso, located in the region of Veneto. Started up as a knitwear store Benetto was producing high quality knitwear that ranged from scarves to pullovers, eventually they started to create dresses and created a wider range of designs, sold all as knitwear. Today, Benetton is called Benetton Group that comprises of the brand United Color of Benetton, Sisley, Undercolours of Benetton and Playlife. Each one of the brands feature a different line of casual dressing.
The popularity of Benetton was largely shaped by not only its outstanding designs but all the banned campaigns it has started and caused with its overly provocative campaigns. We could as well say there is no other fashion brand that was sued as many times as Benetton. In the past decades, an era of peace has arrived in the campaigns of Benetton and since then the brand is rather considered as a youth clothes produces of great range and quality of clothes which are not behind but rather ahead of international trends.
Benetton produces quality clothes collections for men, women and children of all age. When you are looking for eternally fashionable clothes, which look great and elegant in all different environments, you should definitely check out Benetton that features the best of Italian clothes design. Benetton has a great range of outlet stores in Europe that are heavily visited and its kids collection is among the most popular of all kids collection in the world. Benetton has recently come out with its own underwear collection, which is called Undercolors of Benetton. The brand’s maternity clothes are also extremely popular. The brand stores Benetton currently operates include Benetton Adult, Benetton Kid and Undercolors stores.
Benetton clothes are very consumer friendly, due to the several different styles they represent. The brand is therefore very well visited in Dubai. Benetton has multiple stores in the emirate, located at the following destinations: United Colors of Benetton Adult located in the Mall of the Emirates and Benetton Kids, which is located in the huge Dubai Mall.
With the brand’s clothes being overly famous, quality and stylish we can expect the opening of further Benetton stores in Dubai in the futute. If you want to check out the season’s best designs then don’t miss out on visiting the Benetton store in the Mall of the Emirates while Benetton kids have a great collection of kids clothes.