The Swiss are known for their luxurious taste and excellent style and the Rolex watch manufacturers do not lower the Swiss standards at all. In fact, they have upheld the world renowned Swiss standards and have taken it to even greater heights. Each of the Rolex watches is a symbol of success, precision, high tastes and a great personality. The watch lends grace and pride to the wearer. The high level shoppers of Dubai, London and Paris have viewed the Rolex as an ultimate buy for a long time.
The Rolex is a privately held watch manufacturing company. The company was founded in 1905 in London, England by the founders Hans Wildrof and Alfred Davis. The company, which presently employs around 2800 staff, is based in Switzerland in the town of Geneva but has showrooms all over the world including Dubai. It has annual revenues of 3 billion dollars according to a study conducted in 2003. The brand is a leading seller in international shopping spots like Dubai. The company produces an average of 2000 watches yearly and is known to be the largest luxury watch brand with its name being a synonym to opulence and big money.
The Rolex watches have maintained their standards of quality and precision through the years and was awarded the precision class A certificate in 1914. What is the speciality of a Rolex watches? Some people are bound to say any watch is a watch. True, but even they will have to agree that there is a lot of difference between a normal station wagon and a formulae one car. This concept can be applied to watches too and Rolex watches are in the league of the formulae one car and one of the most sought after watch brand if the reports from Dubai can be believed.
Only the best possible materials, sometimes sourced from different locations of the world, are used in Rolex watches. This contributes greatly to the overall quality of the watch.
Each piece of the Rolex watches is tested and retested to ensure that it is defect free. It is only after these rigorous tests that the piece gets to be a part of the actual watch. After the manufacture of the watch is completed, the watch, as a whole, is tested again.
The care taken during the manufacturing process pays off in terms of a long life. The watch will easily last for 10 to 15 years, as a minimum limit. The care taken by the wearer is also a factor that can be considered.
People who shop in places like Dubai do not want the ordinary; they are constantly on the lookout for the latest and the best. This is where the brand holds well. They have been known to bring out newer and more useful technologies through the years. It was the Rolex brand that brought out the world’s first waterproof watch, which called the ‘oyster’. There are many other reasons that have made the Rolex watches the most selling brands in Dubai and other regions. Other innovations that introduced by Rolex are
• Automatic change in the date
• Watch that showed two time zones at once
• Automatic change in date and day
• First watch that can be worn while diving
It is not an astonishing thing that the watch is looked up to as a perfect symbol of perfection, opulence, quality and style. You can buy authentic Rolex watches in the main shopping centres of Dubai, such as The Dubai Mall, Deira City Centre, Wafi Mall, etc.