Step into the world of luxury and art at Frey Wille in Dubai, the city’s premier destination for high-end enamel jewelry and art objects. Explore a stunning collection of exquisite pieces, hand-painted with 24kt gold and the finest enamel. Discover the creativity and passion of the in-house artists, who bring each piece to life with their expert craftsmanship. Choose from a range of one-of-a-kind pieces, including necklaces, earrings, bracelets, and art objects.
Another outstanding brand of exclusive jewelry had been born from Vienna, Austria. Frey Wille is one of the most successful Viennese jewellery brand which is noted for its authentic production of enamel jewellery. Marked itself as FREYWILLE, the brand is still loyal with the use of handcraft designing process, which is strongly influenced by the trend of style of nineteenth and twentieth century paradigm. The artisans were recruited from all over the world to bring the newness in designs and the freshness innovation that will be able to build the brand. In 1951, a young excellent woman jeweller, Michaela Frey opened a small workshop in her local village. She made her own original ornamental accessories and jewellery, mostly made of enamel. The artifacts were created, using floral and traditional folklore motifs as the main inspirations. In 1960, an accountant and lawyer, Freidrich Wille made a perfect combo with her as the small company’s financial auditor. In 1970, he made greater courage with Frey, building the jewellery brand from zero to heroic development in the jewellery industry. In 1980, Frey died, and the whole company was held tight by Wille. To sue the deep understanding about the art of jewellery-making, he went to the Austrian Academy of Applied Art and met Simone Gruenberger-Wille, who later became the chief designer of the company and also his wife.
Wille’s skill to run the company is not less than amazing. The expansion of the company was started in Europe and later the brand reaches the worldwide jewellery market. From a small workshop in its headquarter in Vienna, the company now owns over 86 boutiques, spread in the 30 countries on 4 continents worldwide. The successfulness of the company brings the fortune for more than 500 workforces, who are mostly based in its headquarter in Vienna. In 2011 and later, new stores in the cities of world’s fashion trendsetters were opened; they are stores in New York, Moscow, Beijing, Hong Kong, and Dubai. Teamed by professional and experienced artists, goldsmith, and enamel experts, the brand craved its name in the hall-of-fame of distinctive jewellery brand in the world.
Let’s review some of it’s amazing designs. Colorful motifs and extraordinary design is the original style of Frey Wille jewellery. Original designs of the company’s artists are trusted as exclusive and distinguished collections. Up to 2009, the brand even is entrusted to make jewellery for the giant fashion house, Hermès. The process of design making passes two years depth analysis with hundred of handmade sketches involved; it is not a long period to produce such excellence. Although the featured products are all about enamel, the new creations of fine enamel combined with 24k gold are well accepted in the international jewellery circle. The noted designers of Frey Wille such as Friedensreich Hundertwasser from Austria, Claude Monet, and Alphonse Mucha from Czech, exclusively crafted the design for the brand. Their masterpieces are timeless; they will not lose their charm even after passing such a long period of time. 80 attentive and exhausting steps to form poetry in enamel which is passed by each piece of the brand’s collection are very worthy in the end.
What makes enamel products by Frey Wille become so precious is the artistic and top notch dedication for its creation. Witness the beauty of simple water drop design for the exclusive earrings by the brand, combined with the other sets of jewellery in the same series. Nixe line of the brand jewellery collection will also take your breath out of excitement. Meet also the other products of the brand from luxury gold watches in the Barrel and Quadra series, handbags, belts, cuff links, scarf and the other enchanting fashion items to excel your appearance. The products are all good for both women and men, for gift ideas or personal collections. The timeless beauty of traditionally-inspired artistic ornaments is ready to grab. From Dubai, the place in which beautiful jewellery from all over the world is served, the customers can browse the products in some exclusive boutique of Frey Wille. Visit the boutiques in the Deira City Center, the Mall of Emirates, and in the Mirdif City Center. With the collections of Frey Wille, your days will be more colorful, cheerful, and extraordinary.
