Category: Joyalukkas

As one of the largest group of jewellery retail, Joyalukkas Group intends to give its over ten millions customers with the most sophisticated service. The company successfully gains its glory in the jewellery industry, not without a reason. With the strong urge and commitment to produce and deliver only the best for the customers, it is not surprising that finally the group has been able to reach multiple countries’ markets with the team of more than 3000 people. The combination between hospitality, quality products, and modern concept of showroom surely attracts so many jewellery enthusiasts from all over the regions. Various brands are also offered so that the customers get to have some considerations before buying their favorite jewellery. When you are in Dubai, make sure that you visit one of the stores.

Authenticity is one major concern of the company. Honoring the tradition and the ethic of the jewellery industry, Joyalukkas gives no space for flaw and the degrading of services. With such commitment, no wonder that it gains multiple awards on Best Service Performance Brand, Best Loyalty Partner, and even gains the Superbrand title of UAE in 2010. Those stories are created by the magnificent service of the staffs and the wonderful collections of products in the showrooms. The jewellery offered ranges from gold, diamond, pearl, to the other precious gemstones. Each series has its specialty and various collections. Every collection will suit specific target of customers; from teens to mature costumers. Many variations of rings, pendants, bracelets, necklace, and earrings are available to enrich the customers with more jewellery shopping experience. Indeed, it is very difficult to deny the beauty and charm of each piece of the collection.

The concept of the store is not merely amazing; it is also revolutionizing the world of jewellery trade, especially in India. The integrated professionalism for the employees is gradually increased by the hold of managed training programs. This is initiated to improve the quality of service and the satisfaction of the customers. The “wedding centre” initiation by Joyalukkas is one memorable establishment for the industry. The centre provides selected collections of jewellery which are prepared for the wedding process. Started from the precious engagement or wedding ring to the accessories during the wedding ceremony, the wedding centre provides it all. In addition, the stores have unique display for both men and women collection. It is true that women are the most enthusiast of jewellery, but the company never neglects the need of every man towards the beauty of jewellery.

Since its establishment 24 years ago, Joyalukkas, or also known as Al Alukkas in Arabic style, the company has become the pioneer that provides a special corner for wedding jewellery in each of its store. Started with a small jewellery showroom, father Verghese Alukkas embarked the industry with a great passion and dream. From that very first showroom, the Joyalukkas stepped its foot to the larger market of Abu Dhabi, Dubai, Sharjah, Al Ain, and Ras al-Khaimah. Now, the showrooms of the brands have reached many countries all over the continents including Europe and larger area of Asia. In the Middle East, the region of the company’s main distribution, the showrooms are spread from Dubai to the other corner of the Gulf. In Dubai, Joyalukkas offered 12 different stores that will conveniently served the customers. The main concentration of the location is on the Deira Gold Souk, the place in which sparkling jewellery from various jewellers are displayed. The other places are Karama, Bur Dubai, and Al Quoz. Joyalukkas has also collaborated with the Lulu Hypermarkets that makes the jewellery store can be found in all Dubai’s Lulu; they are Lulu Al Barsha, Lulu Hypermarket Karama, and Lulu Hypermarket Qusais.

Recently, Joyalukkas opened its first world-class showroom in South East Asia. Singapore becomes the first country in the region that becomes the host of the company. The showroom is promised to give a new horizon in jewellery shopping of South East Asian people. Always developing innovation and quality for the satisfaction of the customer; now that philosophy has reached the world class destination of shopping, Singapore. Once again, the implementation of SCR or Social Cultural Responsibility, which is modeled by the company, has reached the other part of the world.