Levi’s is a jeans brand that really needs no further introduction as simply everyone knows about it. The brand is famous and its iconic model, the 501 is the most popular jeans model in the world. Levi’s has stores everywhere in the world producing high variety of jeans and further clothes collections for men, women and even kids. Let us check out the story of Levi’s together with the brand’s availability in Dubai.
Levi’s is also called Levi Strauss and Co.; however, it is generally known and called Levi’s all over the world. Being the world’s oldest jeans brand Levi’s is also among the most counterfeited jeans brands in the world. Levi’s today has a wide range of clothes with or without the adaptation of jeans and changing seasonally.
Levi’s was born thanks to the cooperation of Jacob Davis a Jewish immigrant from Latvia and Levi Strauss who was by then an already established Jewish entrepreneur. Founded in 1849, Levi’s centre is still in San Francisco. Jeans, which is a durable textile made out of hemp, was first used for workers’ cloth and one day, Davis had an idea to use copper rivets for reinforcing the strain points – which included pocket corners. He later on patented his invention and the first jeans of Levi’s the legendary 501 was just about to born. Levi’s started up with mass production of jeans from the 1870s and their jeans have become widely worn by railway builders, cowboys lumberjacks and farmers. Jeans as a normal wear was starting to be implemented among street wear from around the 1920 but has peaked its popularity from around the Sixties only. By that time Levi’s was led by Walter Haas Jr., Peter Haas and Ed Combs who realised the importance of widening the range of clothes on offer at Levi’s and create wearable collections next to producing jeans. Levi’s jeans was the one and only in the world which promised to get the shape of its wearer in totality if the wearer sits in water and leaves it dry while wearing it. Levi’s success lasted till the end of Nineties when , thanks to all the competing brands on the market and also to the relatively high prices at Levi’s have started to take control of the jeans industry however Levi’s is a popular brand, which currently goes through a rebranding in order to gain more importance on the global jeans market.
Today Levi’s has the following brands: Dockers which is a shoe brand acquired by Levi’s in the Eighties, Levi 5012 Original, which features the signature collection of the brand, Woman’s featuring a nice and trendy clothes collection, the standards including the must-haves of the brand, the elegantly stylish for women and the commuter featuring durable clothes. Levi’s normally has only one kind of stores that all sell the above-mentioned collections.
The brand’s clothes are very popular in Dubai for the younger generation. Levi’s has its flagship store in the Dubai Mall, however further stores can be found in the Deira City Centre and the brand has recently opened its new store in the Mirdif City Centre. Levi’s Dubai retail partner is the Al Madani Group who also takes care of the brand’s Dockers stores all around Dubai.
Levi’s clothes are fresh and great; you can browse among them depending on the style you are looking for and indeed, there are plenty of styles. We suggest the brand for everyone who is a fan of jeans and who likes the eternal American style.