If you are looking for something different from the average trends in style, then you should check out a great label called Monsoon, coming from the UK offering the sort of “modern ethnic” clothes which you don’t see anywhere else. Let us look behind the name and find out more about this interesting brand together with its availability in Dubai.
Monsoon is a UK brand that opened its first store selling imported clothes from India together with other lifestyle products. Later on, when they went on designing their first collection they decided to use Indian style as an inspiration to create a great ethnic sort of brand that represents several unique clothes in its collection. Monsoon designs and produces clothes for women and kids. The brand is one of the most popular UK urban clothing brands.
Monsoon was created in the Seventies, which was the exact time when due to the hippie ages, ethnic clothes have become extremely fashionable to wear especially for the young generation. Selling Indian imported clothes first, they still use Indian and other ethnic clothes as the heritage of their brand. Monsoon has tremendous success with its collections being different from the mainstream trends and has lots of stores in the UK. The brand’s clothes are sold in various UK department stores too. A couple of years ago the brand’s logo was redesigned to add more of a tone in it. The brand also owns the very popular Accessorize brand that deals only with accessories, from eyewear to jewellery. The founder of the brand is called Peter Simon whose Indian journey’s have given him the inspiration to come up with a brand selling ethnic looking clothes.
The rebranding process, which has finished last year, has made changes in the overall outlook in Monsoon’s stores, adding a definite Indian edge now, to the interiors while leaving the exteriors classy.
Monsoon has modern clothes but almost each one of them comes with a definite unique edge that distinguishes them from the clothes of other mainstream brands. These days, Monsoon does not only use Indian motives or ethnic clothes but also the folk styles of other cultures, from Russia and Eastern Europe to the Arabic world.
Monsoon does not offer collections on distinctive names but always have some seasonal trends on offer, where you can get to see that trend’s clothes. For Spring/Summer, we can get to see go as follows: Print Explosion, Linen, Indian Summer, Heritage Pieces, Floral Delights.
The two main lines of Monsoon for women and kids are the Casual and Occasional lines. Monsoon also has a quality Wedding line called Wedding Boutique.
Monsoon is an overly popular brand in Dubai featuring over 10 stores in Dubai that you can find in the downtown shopping malls such as Lamcy Plaza, Deira City Centre, Dubai Mall, Marina Mall, Oasis Centre, Mirdiff Mall, Festival City Shopping Mall, Mall of the Emirates and Burjuman Shopping Centre.
Monsoon’s heldback style had really conquered the world and in Dubai, it is considered one of the most successful urban streetwear brands where also Muslim women can buy clothes for themselves. Check out the unique clothes of Monsoon, if you are looking for something different.