Since it’s establishing New Yorker has been building on the success of its greatest competitor in the Central European region, which is the Swedish H&M. The German brand produces affordable fashion clothes for men and for women following the latest trends, especially aiming the younger generation. Let us look at this brand’s origins and its stores in Dubai.
New Yorker is a German fast fashion brand that has been popular in Central Europe from roughly the Eighties. The brand was intended to provide a fresh looking young-style way of clothing for men and women and it does so to this day being a perfect example on the dispensable teen fashion that changes almost every 2 months. Today the brand has over a thousand stores in 38 countries and has become one of the biggest European young fashion brands. New Yorker definitely targets the younger customers with always hip and fun collections. You can find a huge range of clothes and accessories at NewYorker. The brand has no outstanding names of designers but works with a team of young talents who help to expore and exploit the biggest trends, even before these are released to public. The brand is extremely fast in terms of fashion and its friendly prices further help for it to be as popular as it is on the huge international fashion market.
Today, New Yorker has over 1000 stores all over the world and the brand is very popular in the Far East. As per the statistics, New Yorker is creating over 4 million USD profit every month. New Yorker is based today in Brauschweig, Germany.
New Yorker features multiple clothes collections that normally depend on the exact season. The denim and jeans collections of the brand are extremely popular and New Yorker has recently released its shoe collections too with plenty of party shoes and fun shoe-designs on offer. It has a large sunglass collection and for the summer, it offers quality swimwear. New Yorker clothes are good quality considering their price, which is around the same range as H&M and other young-style brands, which are considerably cheaper than Spanish or Italian street fashion brands. New Yorker offers designs in great diversity. The brand’s summer collection introduces us to the following brands with each one representing a different approach to fashion:
• Censored: the hip underwear clothes collection of New Yorker.
• Censored Swimwear: hip swimwear featuring women’s and men’s swimwear in large variety.
• Fasster: hip women’s trendy clothes designs.
• SMOG: fresh and sporty urban streetwear clothes for men and for women.
• AMISU: features a slightly more elegant sort of collection with always-trendy pieces.
New Yorker has very quickly changing collections that come out every month. Therefore, you are best to check them out from time to time if you want to keep up with the best trends.
Currently you can get to buy New Yorker clothes in Dubai at 3 destinations: the Dubai Mall, the Ibn Battuta Mall and the Mall of the Emirates. If you are in Dubai and look for some fresh trends or beachwear, don’t miss out on visiting one of the New Yorker stores located in Dubai’s downtown.