Manufacturing of post-mastectomy lingerie and prostheses have become a highly specialized and sophisticated activity. There has been stiff competition among several manufacturers. But, interestingly, there were times when hardly anyone thought there was a need for such specialized product line to be brought. Today, there are several manufacturers and brands in the market.
Nicola Jane has been one of the leading names in Europe and Dubai too which is held in high esteem by its customers for its true quality. For over a quarter century now, the brand name has been among the front runners in bringing out many trendy products that meet almost every woman’s needs and expectations.
Started in 1984 by Nicola Lawrence, the company took to manufacturing mastectomy bras, especially moved by the plight of one of the friends of Nicola’s who had to endure a mastectomy procedure. Post-mastectomy, the woman was seen struggling to find a good choice of mastectomy bra. There were only a couple of manufacturers who could produce these bras taking into account various aspects. In the circumstance, Nicola saw a huge potential for the product and decided to manufacture the much needed mastectomy bras to help the mastectomy cases.
Nicola invested many months of time surveying and understanding the market demand vis a vis availability. Those were the years when there were no specifically designed mastectomy bras. Tailors simply stitched prosthesis-holding pockets lining the cups of regular bras. Although this did not help, there was no alternative. This situation prompted Nicola to venture to eventually succeed to become today’s Nicola Jane brand.
Consumers soon recognized the specialty of Nicola Jane’s products in terms of fit, comfort and quality. The brand Nicola Jane earned an impressive name in the market. The prostheses and the mastectomy bras are today a satisfying result of constant attention the company has paid to improve its products with each available opportunity. Today, the brand has a wide range of products to choose from for women who have undergone mastectomy procedure. These products meet requirements both functionally and appearance-wise.
The brand’s greatest strength lies in the efficiency of their service to customers. Its staff is very professionally trained to advise its customers on the size, fit, trends, etc with regard to the mastectomy products. The highlight of this service is that every customer at Nicola Jane can seek individual and personal consultation and attention, with no extra charge.
For Nicola Jane customers, it is the value that they derive by buying this brand. Exceptional quality and a huge scope for choosing from a wide set of options adds an unbeatable value to the goods sold by this brand. The pricing philosophy that the brand has adopted has captured the confidence and consideration of a large number of customers. Every optimization and resultant savings are passed on to the customers.
Specialized only in after-mastectomy needs, Nicola Jane bras and swimwear come with quality, comfortable prosthesis holders embedded. The swimwear are designed so as to cover any surgery scars, providing additional support.