Tom Tailor – A Successful German Fashion Brand

Tom Tailor is a successful mid-tier fashion brand that produces clothes in a wide range following the diverse trends of the hippest fashion designers. The brand has become a commonly known entity throughout the past 10 years and it has opened its large range of stores in this period as well. In Dubai, there are no well-known brands missing out of the huge potentials of the city. Therefore, you can be sure to find Tom Tailor clothes in here, also because the brands great prices make the brand highly affordable for a large range of people. Let us check out the origins of the brand together with its characteristics and locations in Dubai.

Tom Tailor, contrary to its name is a German company, which deals with the producing of affordable urban fashion clothes for men and for women. The brand is relatively young and has become tremendously well known over the past 10 years. The brand is especially popular in Central Europe, underlining Austria, Germany, Switzerland and the Benelux states.

Tom Tailor was founded in 1962 with its centre being in Hamburg, Northern Germany. The company’s aim is to produce and sell up to date classic casual wear in diverse trends that always correspond with the recent big trends all over the world. The store dealt with menswear exclusively up until 1999 when it has released its first collection for women. The store works partly with its own outlets yet it also has setup a franchise system in order for its brand to spread even faster and more effortlessly. Today, you can find over 250 retail stores of Tom Tailor all around the world and in addition, there are around 155 franchise stores as well. The good price range of the brand definitely helps it to become popular. The popularity of Tom Tailor topped in 2011 which was the best fiscal year in the brand’s history. You can also get to buy Tom Tailor clothes straight from the brand’s website. The brand has recently released its first watch collection that sells watches in bright colours and trendy styles.

Tom Tailor offers diverse clothes collections for both men and women, its kids collection was released recently with also sound success. Today, you can find the following Tom Tailor collections in the store and on its website: Women’s casual, Men’s casual, Kids’ and Minis collection, Denim Female, Denim Male.

Each of this key collection has several sub collections that largely depend on the season. As per its own data, Tom Tailor produces 12 collections yearly. Under the casual collections, you can also find a popular sportswear collection. The Denim collections target the younger generations and contain the trendy pieces most commonly.

Tom Tailor is still to make it big in Dubai, as it has not opened its label store in the emirate yet. The only place for you to find Tom Tailor clothes in the city is in the Dubai International Factory Outlet, located in the outskirts of Dubai. Here, you can find the brands clothes for previous seasons for a much cheaper price.

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