Vero Moda

Vero Moda is one of the neutral style urban street wear brands that offer a wide range of clothes for an affordable price and have conquered the world with their held back way of dressing. The Danish brand has a real taste for fashion and this can be proved by an extreme number of women all over the world. Let us look at the brand’s history and most popular lines and style. Then we will enlist the availability of the brand in Dubai, the Middle Eastern capital of fashion and style.

Vero Moda is a privately owned company that is based in Denmark. Founded by Troels Povlsen in 1975 the brand sells women’s, men’s and kids’ clothes and accessories. The big brand of Vero Moda is called Bestseller and that is the name of the company as well, Vero Moda has been producing its women’s urban fashion collection while other brands deal with the rest of the fashion items. Here is a brief enlisting of all the brands owned by Bestseller:

• Vero Moda – the women’s fashion brand
• Pieces – the accessories brand
• ONLY – Jeans and denim wear for every generation
• Mamalicious – the Maternity wear collection
• VILA – offering trendy women’s clothes
• Selected Femme – elegant costumes and corporate wear for women
• Jack & Jones – trendy fashion brand targeting teenage generation
• Selected Homme – corporate and elegant menswear
• Outfitters Nation
• Name It – baby, toddler and kids’ clothes

The brand has stores in franchise system all over the world. The Vero Moda brand is especially popular in Central Europe and the recent expansion to the Middle East and Asia has proved to be a great idea. Many of the above-mentioned brands are not only presented in single brand stores but also sold in smaller quantities in various shopping malls. Most recently, the brand has established its website to make online shopping available for customers in over 20 countries. Vero Moda wants to support online shopping with special online releases and other special offers for online shoppers.

The brand Vero Moda has been established in 1989 with strong advertising campaigns featuring topmodels such as Helena Christensen and Claudia Schiffer. The brand aims to provide wearable clothes for every occasion for women of every generation, especially targeting the younger ones of course. The brand is currently featuring the following trends and collections:

Trends: Dip into dip dye, Tell me about it stud, Into the wild
Collections: Noisy May Universe, Vero Moda Very Universe, Online Exclusives
The brand also has its own underwear and swimwear collection.

You can find Vero Moda clothes in Dubai in multiple locations as the brand has become quite popular in the huge city after opening its flagship store a few years ago. The flagship store is located in the Dubai Mall, while two smaller outlets can be found in Al Barsha and Mirdif City Centre shopping malls.

If you are looking for a fresh and affordable outfit or seasonal streetwear do not miss checking out the clothes stores of Vero Moda in Dubai.

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