There are very few Italian fashion brands that have grown larger than Versace, which is today considered among the top 5 Italian fashion houses alongside Gucci, Prada, Armani and Valentino. The great brand’s story does not lack drama as its founder and head designer Gianni Versace has been shot dead in 1997. Versace’s fame has stayed ever since and it is among the top popular Italian fashion brands in the United States for its distinguished style and outstanding brand logo. Let us look at the brief history of Versace and let us see where we can get to find its stores in Dubai.
Gianni Versace the founder of Versace Group was born in Reggio Calabria, South Italy from where he moved to Milan at a young age. That is from where he started his journey in the world of fashion and in 1978 he has established his own brand the Versace. The brand has always been known of its wide selection of bright coloured expensive materials creating overly sexy clothes creations for women and for men. The brand has reached a worldwide fame thanks to the actress, then girlfriend of Hugh Grant Elizabeth Hurley, who wore a very unique black Versace dress for a film gala. The brand has soon become a household name among Hollywood stars and opened its first stores in the United States. In the Nineties Versace was the most famous Italian brand in the world. Other than clothes, the brand created a rich collection of accessories, leather goods, cosmetics, perfumes and also home ware and furniture. After the sudden death of Gianni Versace, his sister Donatella has taken over the management of the brand.
Versace works with separate teams to create its separate fashion lines. The Versace fragrances also have a huge international success. Versace, riding the success of Armani, is also to take part in the hotel industry by creating its first Palazzo Versace Hotel in Dubai. To this day, the unique Gorgo head of Versace is among the most counterfeited fashion logos in the world. Versace has 82 boutiques all over the world
Versace’s different collections include the Couture, Versace Collections, Versus and Versace Jeans for clothes and accessories and Atelier for its interior design and home ware brand. The Couture and Versace Collections have the most expensive clothes collections featuring the top designs of the fashion house. Versus and Versace Jeans are two brands which were designed for the younger generation and for those who have a smaller budget to buy Versace’s clothes. Each co-brand is featured in separate label boutiques. Versace’s haute couture creations are often worn by movie and pop stars
Versace creations are famous in Dubai, however its sexy creations for women are often held back from selling due to the local religion not permitting the wearing of extremely revealing clothes. However, more held back creations of the designer label are often worn by Dubai royalties and the high class of Dubai. Versace has opened three boutiques in Dubai Mall in 2009 featuring its label store and a separate jewellery and Versace Atelier store. The next boutique of Versace has opened recently in the BurJuman Mall.
If you are fond of Italian elegance, fashion and style do not miss checking out the great stores of Versace in Dubai the Land of Luxury. During the summer months, you can get to find great deals in every Versace boutique, thanks the Dubai Summer Festival.