Talking about Dubai, the first thing that comes to our mind is the limitless luxury on all levels, which includes the cars, the yachts, the luxury hotels and apartments and of course the jewellery. Talking about the most prominent jewellery businesses in Dubai, we must mention the popular Joyalukkas Jewellery. The business founded about 24 years ago, now belongs to the most famous and anticipated Dubai jewellery brands and retailers.
The Joyalukkas Jewellery Group has been in the limelight since 2004 when it was the very first jewellery group to receive the 14001:2004 certification followed by the ISO 9001:2008 certification. Today, the group stands among the largest Jewellery manufacturers of Dubai having set up business in India as well. Not only has Joyalukkas Jewellery been awarded with the distinctive ISO certificates, but it has won also the Dubai Quality Awards Certification, an awarding system set up by the ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum.
An Indian businessperson who was a jewel-maker and goldsmith in the end of the Eighties named Varghese Alukkas has set up Joyalukkas Jewellery. Ever since, his son named Joy Alukkas runs the business under the name of Joyalukkas in The United Arab Emirates and in India. The jewellery empire is definitely one of the biggest in the world.
Joyalukkas Jewellery has implemented various new methods in the life of jewellery trading. It is the first jewellery group to offer various training possibilities to the employees of the company both in Dubai and in India. In addition, Joyalukkas Jewellery has recently opened the world’s one and only biggest store and showroom together with a Diamond Cave in Chennai, India.
The main area of specialization of Joyalukkas Jewellery is weddings. It was the first jewellery manufacturer, which has so-called “Wedding Centre” offering jewellery specifically for weddings and engagement ceremonies. The variety of beautiful jewellery is endless over here; we can call it “the paradise of brides”.
The rest of the collection has four main sections. First, the gold jewelleries, and then comes the diamond jewelleries with the collections containing diamonds exclusively. Then comes the brilliant pearl’s collection offering various sorts and sizes of pearls built in to form a necklace, broche, ring or a pair of earrings. The latest section contains all the colourful gems from topaz to opal in beautiful shapes and designs of all sorts of jewellery. As it is the new trend, also Joyalukkas offers a range of jewelleries specifically designed for children or teenagers.
Joyalukkas Jewellery also offers many promotions in its stores and offers a group card, on which you can collect points, and can later transform it into a stated value of money. With this promotional card, you can also get some discount rates in the shops of Joyalukkas.
Talking about the shops, Joyalukkas has several shops all around Dubai. Many are located in the Dubai Gold Souk in Deira district. Regarding the shopping malls, you can find Joyalukkas Jewellery in the Oasis Centre, in the Dubai Mall, in various shops in the Karama district, being the main base of Indian expats, and also you can find Joyalukkas Jewellery in the Dubai Festival City and in the Al Fahidi street, the main street of the Bur Dubai.