If you look past the trendy names of jeans producers such as Levis or Guess, you will see another big name emerging from the biggest jeans selling companies and this is Wrangler. Wrangles has been producing jeans in the US for over 100 years. Let’s see what hides behind the success of Wrangler and what new lines does the brand offers in terms of jeans and clothes collections currently in Dubai.
Wrangler has been one of the most successful jeans producing companies in the world, first specialising to rodeo and cowboy jeans, widening its market in the meantime to become popular for everyone. The brand started its expansion to the international clothes market in the Sixties and it has been famous ever since. The high quality jeans of Wrangler can be worn cosily for a long time. Wrangler is also the owner of Lee Jeans another popular jeans company, the North Face and Jan Sport brands.
Wrangler is a real Southern brand that was founded by C.C. Hudson under the name Blue Bell in Tennessee with the employing of Bernard Lichensteing a Polish Jew tailor who has been well known in the Rodeo industry for his great comfy jeans designs for Rodeo use. The first signature style of Wrangler was named after a lot 13MWZ and since then the brand is using these numbers to distinguish its collections. Wrangler has further advanced in the specialised jeans industry, producing jeans for workers, cowboys, farmers and lumberjacks. In the Sixties, the collection of Wrangler has become large enough for the brand to start its expansion to the European market. From that time, Wrangler also produces textile clothes and clothing items for men and women.
The Rodeo connection of Wrangler stays as Pro Rodeo Cowboys Association chooses Wrangler as its official brand. Further on, thanks to its trendy designs, the brand becomes successful in Europe, built on a successful campaign which also promotes the Rodeo and cowboy culture over the world. By 1996, Wrangler has tremendously grown to become the 5th largest jeans producer in the world. Over the decades, the brands move its factories from the US to Mexico. In 2004, Wrangler celebrates its first century of age.
Wrangler’s clothes and style vary from the Western –Cowboy style to the universally trendy style. The two leading jeans lines of the brand are SS13 and FW12 for both men and women. The new women’s line is called Wrangler Spa and it represents a wholly new idea in the jeans making industry. As per the commercial, the jeans of jeans spa are containing jeans specially infused by oils in order to treat the legs well and to give a great feeling for its wearers. The three sorts of jeans of Jeans Spa include jeans infused with Aloe Vera, the jeans infused with Olive Oil and the third one infused with a special sort of moisturiser to give the feeling of smooth legs for its wearer.
Wrangler has currently three branded stores in Dubai where you can get to buy its great quality jeans and clothes. One of these includes the store located at the famous Deira Souk inside the Mostafawi Trading Exhibition. Other stores can be found in the Deira City Centre and back at Deira Souk inside Deira Murshed Bazaar located in front of a Royal Exchange. You can also find Wrangler at the Ibn Battuta Mall and in the Dubai Mall.
Wrangler clothes are great and eternally trendy for the fans of urban fashion and jeans. You can get to browse from among a large collection of jeans, with different cuts and fashions. If you are looking for hig quality jeans wear do not miss checking out the Wrangler stores in Dubai.