One of the biggest names in the Dubai jewellery industry is Damas. The company which is founded in 1907 in Syria was a multi-national company that is headquartered in Dubai, UAE. The history of the heritage started when Mohammed Tawfique Abdullah started his own workshop to create and distribute gold jewellery in Syria. Later, the business moved to UAE and the first outlet of Damas was opened in 1950. The successfulness of the retail was followed by the opening of wholesale gold operation, the launch of its own jewellery brand, and the expansion of the brand throughout the country of UAE. The most recent development even states that the brand has reached UK as the part of expansion. It has started a small step to expand its business in European market.
The growing of the company is not only in term of its profit and the larger area of expansion. With the courage to give the best to every customer, the company is recognized as a company with many formal achievements, marked by some awards it gets. It wins the prestigious Best Strategic Fashion Award from the UAE web awards committee after the Lifetime Achievement Award by the UAE government and the Dubai Multi Commodities Centre. The achievement is not stopping right there; the journey of the company still promises any other grateful recognition for the brand.
Committed to give jewellery for all levels of society, the unique concept of the retail service was designed. The company sells jewellery and watches in the four formats of stores that have specific target of customers. It establishes the Damas 22k and 19k; the stores that offer chic and fashionable products of jewellery with highly competitive prices for people who are in budget. Some brands of more affordable products such as Hayati, Jawaher or Mantourah collections are available in this store. It is very easy to locate these stores; just visit the shops in the Dubai Gold Souk and some shopping malls in the city. The third category of the store is the Semi-Exclusive store. More sophisticated products with higher range of price than the 22k and 18k stores are provided. The selected jewellery brands of the company are displayed in the stores for discerning customers. Multiple Dubai malls have at least a Semi-Exclusive store in it. The most exclusive store, Les exclusive stores provides the worthiest jewellery and watches for the customers with more budget. The store offers exclusive products of the company itself and it also displays some international brands such as Roberto Coin, Annamaria Camilli, Tiffany, and the other famous international line. If you are amongst those who love to get the best of the best; you should visit Les Exclusive store either in the Dubai Mall, Mall of the Emirates, or in the BurJuman Shopping Mall.
The nice thing about Damas is not merely the various levels of the store, but also the variety of the jewellery type. The collection covers any jewellery of diamond, gold, pearl, and the other precious gemstones. It is not only a smart choice to add your precious collection; it is also a brilliant choice of gift ideas. There are many loves in each piece of jewellery, because each piece is crafted by the artist with the deepest feeling and dedication. Hence, everyone deserves every item from the company. You can also find complete sets of jewellery; it is surely one stop jewellery shopping. Mention any anklets, bangles, bracelets, brooches, cufflinks, earrings, necklace, and pendants, and even hair clip and mobile charm; they are available for you and your beloved people. Find out some nice gift voucher and ideas in every store of the company and in the official website too.
Nowadays, Dubai operates over 290 stores in 12 countries. The main distribution area is The Gulf region. Other than the four main types of store, Damas also has some mono-brand boutique for some exclusive series. The mono-brand boutiques are for example Damas Kids, Damas Duty Free and Damas Watches stores. The same types of boutique for international brands are also available; for example the boutique for Daniel K., Tiffany, Roberto Coin, etc. In Dubai, the stores are spread in all over the region from Deira to Dubai Festival City.