Burberry is one of the highest acknowledged fashion brands in the world. So it is out of the question whether they are sold in the United Arab Emirates or not. Of course, Dubai, being a top luxury destination with top luxury demand, each one of the five Burberry stores is flourishing all year long. In Dubai, apart from the famous trench coat it’s especially the tartan accessories, handbags, all sorts of purses, belts, scarves, eyewear and watches are extremely popular some of them for both men and women.
Burberry is a British luxury fashion house existing since 1856, manufacturing women, men and children’s clothing, perfumes, watches, and other different accessories. We can say that Burberry is most famous for its handbags with that distinguishing tartan pattern and of its trademark trench coat, originally invented by the founder of the fashion brand, Thomas Burberry. The company owns brand shops, franchises and third party stores all around the world. Her Majesty Queen Elizabeth II and His Royal Highness Prince of Wales have granted the company Royal Warrants.
Burberry has started its new flourishing about 5-8 years ago, thanks to its great, powerful and stylish advertising campaigns, in which some of the most known British supermodels and British actors took part in, just as Kate Moss, Stella Tennant or Michelle Weiss and Emma Burton, the star of the Harry Potter movies.
Here are the main brands of Burberry: Burberry London (the primary brand, used for the vast majority of products), Burberry Brit, Burberry Prorsum, Burberry Sport, Thomas Burberry, Burberry Black Label.
Out of these brands the Burberry London, the Burberry Brit and the Thomas Burberry sub-brands are the most famous, but they are not sold differentiated. Burberry Sport is also very famous especially for golfers and cricketers. Each one of the brands has their own men and women’s collection. Out of Burberry’s ten fragrances, each one is sold with big success all over the world. The newest fragrance, Burberry Summer, is already out on stores everywhere. Burberry handbags and accessories are often sold in mixed brand stores as well.
Burberry is extremely popular in Asia and the 80% of selling is happening there. In Dubai alone, Burberry has five stores. Burberry’s distinctive tartan pattern is making it rank second in the most widely copied trademarks (the first being Louis Vuitton). Of course, copies can be easily distinguished by the touching of the products. If you ever touched a real Burberry handbag or purse, you will know which ones are fakes. The other secret is not to buy them in the souks, marketplaces, in mid or low quality stores.
You will find the Burberry brand shops in the Dubai Mall, in the Mall of the Emirates, in the BurJuman Shopping Centre, in the Ibn Battuta Mall and in Deira City Centre. In every other Dubai shopping malls, they are sold in third party stores.