In the Nineties, the logo of GAP was among the most counterfeited brand logos on clothes, all over the world. The legendary US brand has become increasingly popular for their various style of jeans, for their signature T-shirts and all the great advertising campaigns which made its product further known all over the world. GAP brand still has the high quality as before, although in the recent years it has been working on regaining its popularity among the emerging street wear brands. Let us check out what made GAP so popular in the Eighties and the Nineties and what collections it produces today. GAP stores are widely available also in Dubai; therefore, we will also check out where to find GAP in the huge Middle Eastern city.
GAP Inc. was founded by Donald and Doris Fisher in 1969 with its first logo created in the end of the Seventies and its headquarters is located in San Francisco and it has grown out from a simple streetwear brand to the largest clothes retailer first in the world and today in the United States. The brand has 3076 stores worldwide around 70% of which are located in the area of the United States. The top period of GAP used to be in the Nineties when the brand’s fame was sky-high and that is the period when most of its stores were opened. With the re-branding of its logo the new GAP logo has become an instant hit and thanks to successful advertising campaigns the popularity of GAP has tremendously grown in this period. Today, GAP‘s popularity is noticeably lower which can be thanked for all the disputed which were going on from roughly 2002 with regards to key management questions. These days GAP has been going through a re-branding and re-strategizing of its brand in order to gain back its popularity of the Nineties. Gap has recently announced the opening of several stores in China, while closing down 150 other stores at less profitable cities and countries. GAP’s original founders, the Fisher family are still the major shareholders of GAP.
GAP has become famous for its wide variety of jeans, both in style and in colour. The T-shirts of GAP were also legendary at one point of time. The materials of GAP clothes are fine quality, although the brand cannot be considered a cheap street wear brand. It is still highly liked and looked for, for its classy yet cosy designs. GAP owns several brands today and not only did it buy these but also did some re-branding of their clothes collections in order to make them more attractive for the largest number of customers. The co-brands of GAP include Banana Republic, Old Navy, Piperlime and Athleta products. GAP today offers a wide range of collections for men and women, babies and kids. GAP’s maternity line clothes are also extremely popular all over the world.
GAP clothes are widely available in Dubai and therefore the brand is exceedingly popular in the Emirate. You can find GAP stores in the BurJuman Centre, at Mercato Mall, at Deira City Centre, in the Mall of the Emirates and in the Dubai Mall. In the majority of these malls, you can also get to find GAP Kids and Toddlers collections.
If you are looking for something effortlessly chic, sporty or elegant, do not go further than the quality collections of GAP this special brand the clothes of which are great quality, stylish and durable in the same time.