When it comes to urban street wear brands, we can generally say that the choice of popular brands is quite high, although it is different especially on the European and in the United States clothing markets where different brands made it big over the past decades. When talking about the European street wear brands we can generally say that it is all the Spanish brands of Inditex group that currently rule the market. Although, when it comes to single brand power, then the current biggest brand in Europe is definitely H&M, which has conquered all the countries and it is the most trend-conscious affordable street-wear brand of today. In Dubai, where there is no brand with a name that cannot be found, H&M stores are definitely very well visited. Let us get to find out more about H&M brand, its collections and its availability in the City of Gold.
H&M is today’s largest single clothes retail brand that has been specialising in the following of the latest trends, by transforming them into affordable mass-produced pieces. The brand mainly targets the young generation; however, over the years it has opened several departments in order to attract a larger crowd. If you want to follow the latest trends transformed into street-fashion items, check out the latest collections of H&M.
Founded in Sweden in the Fifties, the popularity of Hennes and Mauritz has really come out from the Eighties when the first stores of the brand started to open in Germany and Austria. The brand is still the most famous and common in these countries, which house over 70% of the total number of stores on their area. H&M used to have a high-street sub-brand the Mauritz which for a while used to be sold in separate stores for a while. Yet today, Mauritz clothes are sold in the stores of H&M. You can find several brands in the stores of H&M. The brand works in a franchise system and it has opened in the majority of its abroad stores in the Nineties. The brand has also become popular for its popular and world famous collaboration with top fashion designers, top models and with such pop stars as Madonna.
H&M clothes are diverse, colourful and overly trendy targeting the younger generation; however, the brand has lines that are producing elegant clothes and clothes for every generation. Apart from clothes H&M has a popular lingerie and nightwear collection, has its kid’s collection and its menswear collection. The brand is very popular for always having discounted items in its stores and in most countries; it has extremely good discount periods with large discounts. Despite an earlier period when there were diverse H&M stores, now brand has the same diversity of clothes in each one of its stores.
H&M has multiple clothes stores in Dubai. The biggest one is located in the large Dubai Mall, while further outlets are located in the Midrif City Centre, Deira City Centre and in the Arabian Centre. The brand’s newest stores are located in the Marina Mall at the Dubai Marina and in the Ibn Battuta Mall.
If you want to check out the latest trends in a street friendly version and simply buy clothes for a good price, check out the collections of H&M that also offer shoes, accessories and swimwear for men, women and kids all the same.