Diesel is a very well known brand in the world of fashion. Specialised in high profile Jeanswear and street wear clothes the Italian brand has conquered the whole world. In our article, we would like to represent you with a brief history of the brand alongside its characteristics including its availability of Dubai, which is the Middle Eastern capital of high-end fashion.
Diesel follows in the footsteps of Guess and Levis, which were the first jeans brands in the world that has grown out to become top providers of high-end street fashion as of today. The brand is also the very first European brand that could also break into the US and Asian market and has become worldwide famous within a relatively short time. The brand is extremely famous for its extravagant ads and designs, especially targeting the younger generation.
Founded by Enzo Rossi in 1978 the brand is based in Breganza Italy Diesel’s premiere target has always been the teenage generation. The brand has had a great reception in Italy, from where it has grown out to become international in the next ten years. Diesel has first become well known for its extravagant US style advertisements that have made the brand very popular. Diesel has created its haute couture line a couple of years ago and deals with the sponsoring of such fashion brands as the Italo-American Dsquared. Today, Diesel is one of the biggest high-profile jeans and streetwear clothes provider in the world, having stores in the majority of the world’s countries. The brand has released its first fragrance a couple of years ago and it produces streetwear and high-end clothes for men, women and children.
Diesel has always put a very high importance to create sexy and in many ways provocative clothes which enhances the body and gives a unique edge for any outlook. Diesel also has a great collection of eyewear and accessories and has recently published its very first watches collection as well, which has the same provocative style as its clothes. The teenage generation loves Diesel everywhere in the world. The only drawback of the brand might be that apart from those who have the perfect figure it does not produce clothes in extra sizes. The men’s line mirrors the same sexy and provocative outlook that lets the world know that its wearer wears Diesel jeans. The motto of the brand has long been “Diesel jeans and work wear”.
Diesel clothes have a great success in Dubai especially in the circles of the young generation. Despite its women’s line being the more successful in European countries and in the US, the Dubai market gives the brand a large change for its men’s clothes to flourish in the same time. You can find Diesel stores in most downtown supermarkets, which includes the Dubai Mall, the Mall of the Emirates and other smaller shopping malls such as BurJuman Centre, Deira City Centre and Dubai Festival City while other outlets are located in the Outlet Mall and in the Mercato Malls.
Check out Diesel’s clothes collections in Dubai if you want to wear such trendy clothes that are often even ahead of the high-street trends and have serious trendsetting effects as well. The new season’s clothes are already on the shelves in Dubai and if you want to widen your summer wardrobe, do not hesitate to check out any of the many Diesel stores in the City of Gold.